Trying to understand Sony’s rootkit

I for one used to be a huge Sony fan.  I loved their electronic products, and I was a big fan of their games (EQ, SWG, etc.).  However, between what they didn’t to the players of their games, treating us like cattle or morons or something and what they did to people who bought their music CD’s, they lost favor with me and now I avoid Sony like the plague.  For anyone who has been sleeping under a rock for the last few years, Sony put a software rootkit on their music CD’s, so if you popped that sucker into your computer, it infected your computer and spied on you.  All in the name of DMCA and anti-piracy.  Well, there is an article over at ars technica about it, examining what lead to it all.  It’s an interesting read, check it out.

From the article:
“In a new paper examining the Sony BMG rootkit fiasco, a pair of lawyers argue that the music company didn’t just damage itself—it unwittingly struck a blow against DRM in general.”

Tell me what you are thinking?